How Melta works: from idea to a running product

How Melta works in six steps

The path from idea to running product has six steps. Nothing costs you money until you confirm the concept. After that, a team of AI agents takes over the build, and you check the result at your own pace before anyone but you sees it.

1. Describe your idea - You write down, in your own words, what the product should do, who it is for and how you want to earn money with it. No specification document, no technical terms.
2. Concept in plain language - Melta asks you a few questions, for example about your audience, the most important features or the payment model. From that it writes a concept you can read without any technical background: which pages exist, what visitors can do, what costs money. If something is off, you say so and the concept is revised. As often as you like.
3. Confirm and pay the build fee - When the concept fits, you confirm it. The fixed credit price for the build includes the complete first build.
4. Build by a team of AI agents - Melta turns the concept into a product: interface, data, logins, payments, email. Built-in checks run along the way: does every page work on a phone, do the legal pages come from your operator details, are payments wired up cleanly. A full build can take up to about a day. You get an email as soon as it is done.
5. Preview with test accounts and demo data - The finished product first runs in a preview that only you can see. Demo data and ready-made test accounts are waiting there, one per role. You click through, sign up, book, pay in test mode.
6. Go live, then change by chat - When you are happy, you switch the product live, on a melta.ai subdomain or on your own domain. From then on every change is a chat message: "Make the booking button bigger" or "Add a page for gift vouchers". You see the result in the preview, and you decide when it goes live.

What Melta runs for you afterwards

Building a product is one half. Keeping it running is the other. Melta takes care of that half, so you can look after your customers instead of the technology.

Preview and live: two environments, you decide

Every product has two separate environments. The preview is visible only to you. New builds and every change from the chat land there first, with their own demo data and test accounts. Live is the address your customers use, with real data and real payments.

Nothing goes live on its own. You check the preview, and when it fits, you release it with one click. Before go-live, Melta checks that your operator details are complete and, if your product sells something, that payouts are set up. If you do not like a version after go-live, you roll back to the previous one. That is how Melta works after the first build too: preview first, live on your click.

Describe the product you want. Melta builds it, puts it online and connects payments, legal pages and your domain. You own what runs.

What you need

Less than you think. This is how Melta works for people who run a business and have no technical team.

• An idea. It does not have to be finished. The questions in the concept step help you sharpen it. The example products show what others have described.
• A browser. Everything happens in the browser: concept, chat, preview, go-live, support, numbers. There is nothing to install.
• No technical knowledge. You do not need to know a programming language, understand a server or connect a payment provider. Where a decision is needed, Melta asks in plain language.
• Your operator details. Name, address, contact. The legal pages are generated from them, and they are required before going live.

A note on the legal pages: Melta generates the imprint, privacy policy and terms from your details. This is general information, not legal advice. If in doubt, check with a professional whether the texts fit your situation.

Frequently asked questions